πŸ‘‹ Hey there, I am Daniela

I turn complex Fintech & B2B SaaS products into intuitive experiences.

Product Designer Β· 6+ years of experience

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Product Designer with 6+ years shaping complex B2B and fintech products β€” from AI-powered investment tools to operational dashboards used under real-time pressure. Bridging business strategy, user needs, and technical feasibility through close collaboration with PMs and engineers.

Reframing Self-Directed Investing Through AI

Fintech B2C AI-Powered
Digital Investing with AI

Redesigning an Internal Support Tool β€” and Discovering a Product Worth Selling

Fintech B2B Design System
Customer Support Operations Tool

Optimizing Restaurant Operations with a Reservation Management System

Hospitality SaaS B2B Design System
Reservation Management System
Daniela SΓ‘nchez About me

A designer who speaks both design and business.

Six years designing digital experiences in fintech and B2B SaaS β€” working at the intersection of user needs, business goals, and technical constraints.

From discovery research and information architecture to high-fidelity prototypes and design systems that scale. Based between Colombia and Spain, open to remote or hybrid roles.

  • Product Design Systems, Prototyping, Information Architecture, Accessibility, Design Tokens
  • Research User Interviews, Usability Testing, Journey Mapping, User Flows
  • Technical HTML, CSS, JavaScript
  • AI Cursor, Claude, Lovable

LANGUAGES

Spanish - Native English - Professional