HI, I AM DANIELA :)

I design digital experiences driven by strategy, business and human needs.

Product Designer with 6+ years shaping complex B2B and fintech products — from AI-powered investment tools to operational dashboards used under real-time pressure. Bridging business strategy, user needs, and technical feasibility through close collaboration with PMs and engineers.

SKILLS

  • Product Figma, Design Systems, Wireframing, Prototyping, Information Architecture, Accessibility
  • Research User Interviews, Usability Testing, Journey Mapping, Sitemaps, User Flows
  • Technical HTML, CSS, JavaScript
  • AI ChatGPT, Claude, Lovable

LANGUAGES

Spanish - Native

English - Professional

Case study

Reimagining Digital Investing with AI-Powered Guidance

B2C Fintech AI-powered Strategy

Embedding AI-powered guidance into BMO InvestorLine's self-directed investing platform — helping users move from uncertainty to confident action.

A 5-month concept engagement that shaped a phased roadmap for AI-assisted investing.

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Digital Investing with AI
Case study

Improving Efficiency in a Customer Support Operations Tool

B2B Fintech Internal tools End-to-End design Design systems

End-to-end redesign of an internal customer support tool at Form3, improving search efficiency and reducing resolution time for payment incidents.

Reduced search time and decreased the support team's dependency on engineers for issue resolution.

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Customer Support Operations Tool
Case study

Optimizing Restaurant Operations with a Reservation Management System

B2B SaaS Hospitality Ops design Design systems

End-to-end design of a reservation management system for a hospitality client, streamlining table management, booking flows, and staff operations.

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Reservation Management System
ABOUT ME

I’m Daniela

a Product Designer with 6+ years shaping complex digital products in fintech and B2B SaaS.

I'm passionate about solving problems that sit at the intersection of business strategy, user needs, and technical constraints — partnering closely with PMs and engineers to ship experiences that are both usable and technically sound.

Based between Colombia and Spain. I prefer remote opportunities, but I’m also open to hybrid roles for the right team and location.

Daniela